Open Accessibility Menu

Our Support

We’re Always There for Our Gym Franchise Owners

Starting a business takes a lot of time and even more effort. No matter what kind of business you are starting, making sure you are fully prepared before opening day is the best way to ensure success. At RockBox Fitness, our success as a company is dependent on the success of each of our franchise owners. That’s why we offer assistance every step of the way. From site selection to creating the right promotional campaigns to developing member retention strategies and beyond, the RockBox team of experts is always in your corner and will be there to support you throughout the life of your business.

Every choice you make is a building block in the foundation of a strong business, which is why we’ve developed RockBox University. This comprehensive program is designed to bring you up to speed on our gym franchise experience as quickly as possible. We combine online training with dedicated classroom time and then pair that with hands-on experience in the studios to ensure you are prepared to crush your opening. From A – Z, RockBox has your back.

Pre-Opening Support

The best way to ensure a successful launch is to build a solid foundation. RockBox takes a world-class approach that fully prepares our new franchise owners for opening day. Some of our pre-opening support includes:

  • Site Selection: In this business, location is important. We help you choose the best possible site for your studio based on everything from population size to market preference. And we don’t use a one-size-fits-all strategy, either. We have formalized partnerships with national realtors and contractors who help you make the best decision for your market.
  • Operations: How should you structure your classes? How can you best apply our financial model to your members? Which questions should you ask during the hiring process to pinpoint the candidate’s real motivations? How should you set up your gym to maximize space? These are all serious questions that require careful consideration and planning. Our training program gives you everything you need to start making these decisions quickly.
  • Training: Your team depends on you to understand their role in the organization. You can look to us for help getting that message across. Training is key to giving your team members the confidence they need when working with your members. The more comfortable your members feel, the more long-term loyalty you can build. We believe training never ends, but just gets more refined as your team gets more experience.
  • Marketing: The right marketing campaign can generate excitement long before you ever open your doors. Whether it’s social media or print ads, we help you understand where your customers are and how they can best find you. Customer acquisition is where so many fitness franchises fail, but where RockBox excels. Marketing starts months before you open your doors so that the first class is packed!

A lot of questions will come up during the pre-opening process, and our expert team will always be there to answer them for you. We want to get your studio open quickly, but we never want to move too fast that our owners are not prepared. We’ll move at a pace that allows you to learn while also getting your doors open in a reasonable amount of time.

Join the RockBox revolution! Take the first step toward ownership today. Fill out our Contact Form or call us at (704) 703-7351.

woman reaching up while holding weighted ball

Opening your studio

A strong opening sets the tone for your members, your staff, and your business. RockBox has an entire program focused on launching your business that has been proven time and time again to generate a strong franchise opening. RockBox is not just a boxing gym franchise, it is a marketing machine that drives membership and growth. Here are some ways in which we’ll help you with your opening:

  • Coordination: You’ll work with our team and your franchise development rep to ensure your studio is ready to go and everything is in place. Our Genesis package contains all the equipment, sound, graphics, promotional materials, and even rechargeable batteries for your headset mic. Basically, everything you need to open your studio so you can focus on driving membership and managing your staff.

  • Marketing: Your pre-opening marketing was hot, but you’ll amp it up as you get closer to launch. We provide the tools to help you prepare for your grand opening party and generate awareness around your opening date, location, and classes. We help you keep the excitement going so that you gain momentum as you launch.

  • Memberships: We feel that member acquisition should generate results. Yes, the lifetime value of a client is critically important, but so is cash flow, so our membership packages maximize both. We help you create a buzz that will last long after you finish sweeping up the confetti from your grand opening party.

man wearing microphone smiling while holding teardrop bag

ongoing support

As you really start getting into the groove, RockBox is here to assist with everything from member ascension strategies to community outreach with complementary businesses which can fuel your growth. Some of the ways in which we help you run your business include the following:

  • Admin & Accounting: From inventory checks to new payroll regulations, there are plenty of administrative fires for owners to put out. Of course, you didn’t start a RockBox franchise to master tax codes! We help you coordinate the finer details of your accounting (according to state and local laws), so your books always add up.

  • Marketing: You want your customers to really feel the love from your brand. They should feel inspired by RockBox and our common values. Ongoing marketing efforts don’t just shout out the latest promotion, they engage prospective members on a deeper level. Our tactics ensure you always have leads coming to your gym from people who need your help the most. Owning a gym, especially a boutique fitness franchise, is about offering outstanding workouts and unique programs, but marketing must be a core competency for any growing brand, and we have built the machine that is plug and play for you.

Our support reaches beyond what is listed above. Many situations may arise with your business where you benefit from our franchisee support, and we’ll always be there to help. Running your own boxing gym franchise is exhilarating and we want all our owners to love their jobs. Happy studio owners translate to even better experiences for their members. Together, we’ll continue to transform the traditional gym experience and upset the gym franchise market.


Contact Us to Learn More about Becoming a RockBox Franchise Owner

  • Please enter your first name.
  • Please enter your last name.
  • This isn't a valid phone number.
    Please enter your phone number.
  • Please select an option.
  • Please select an option.
  • Please select an option.
  • Please make a selection.
*indicates required field
rockbox branded tear drop punching bags and heavy weight punching bags inside the studio

Complete our Ownership Questionnaire if you’re ready to move forward with becoming a RockBox Fitness franchisee!

View Questionnaire