We’re Always There for Our Gym Franchise Owners
Starting a business takes a lot of time and even more effort. No matter what kind of business you are starting, making sure you are fully prepared before opening day is the best way to ensure success. At RockBox Fitness, our success as a company is dependent on the success of each of our franchise owners. That’s why we offer assistance every step of the way. From site selection to creating the right promotional campaigns to developing member retention strategies and beyond, the RockBox team of experts is always in your corner and will be there to support you throughout the life of your business.
Every choice you make is a building block in the foundation of a strong business, which is why we’ve developed RockBox University. This comprehensive program is designed to bring you up to speed on our gym franchise experience as quickly as possible. We combine online training with dedicated classroom time and then pair that with hands-on experience in the studios to ensure you are prepared to crush your opening. From A – Z, RockBox has your back.
The best way to ensure a successful launch is to build a solid foundation. RockBox takes a world-class approach that fully prepares our new franchise owners for opening day. Some of our pre-opening support includes:
- Site Selection: In this business, location is important. We help you choose the best possible site for your studio based on everything from population size to market preference. And we don’t use a one-size-fits-all strategy, either. We have formalized partnerships with national realtors and contractors who help you make the best decision for your market.
- Operations: How should you structure your classes? How can you best apply our financial model to your members? Which questions should you ask during the hiring process to pinpoint the candidate’s real motivations? How should you set up your gym to maximize space? These are all serious questions that require careful consideration and planning. Our training program gives you everything you need to start making these decisions quickly.
- Training: Your team depends on you to understand their role in the organization. You can look to us for help getting that message across. Training is key to giving your team members the confidence they need when working with your members. The more comfortable your members feel, the more long-term loyalty you can build. We believe training never ends, but just gets more refined as your team gets more experience.
- Marketing: The right marketing campaign can generate excitement long before you ever open your doors. Whether it’s social media or print ads, we help you understand where your customers are and how they can best find you. Customer acquisition is where so many fitness franchises fail, but where RockBox excels. Marketing starts months before you open your doors so that the first class is packed!
A lot of questions will come up during the pre-opening process, and our expert team will always be there to answer them for you. We want to get your studio open quickly, but we never want to move too fast that our owners are not prepared. We’ll move at a pace that allows you to learn while also getting your doors open in a reasonable amount of time.