About Our Fitness Franchise Opportunity
The First Punch
The RockBox story didn’t start in a boardroom. Like many success stories, it started with one person and a dream. The story of our boxing gym franchise began with an entrepreneur named Steve Halloran, a professional fighter himself who had a passion for boxing and fitness that he wanted to share with others. This desire set the course for a very different kind of gym. In 2013, he opened his first fitness studio, where he continually tweaked and honed the workout, studio, and member experience to make his gym something truly unique and special. He created more than just a boxing gym – he provided a space where members could build their minds, body, and confidence.
Roger Martin started working out at one of Steve’s locations in 2016. He was so impressed and inspired by Steve’s vision and the potential his gym held that he left his executive job in the pharmaceutical industry to join Steve full-time. Together they made some changes, including rebranding the studio, the member experience, and the marketing positioning, to help future locations thrive in a competitive yet fast-growing market. With these changes, RockBox was born.
In May 2018, RockBox began franchising and today has over 37 locations in 22 states with more than 130 licenses sold. You can find our boxing-based fitness studios everywhere from Charlotte to Texas to San Diego!
Interested in taking a look inside our studios? Experience a RockBox studio now and take a virtual tour!