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Investing in a Fitness Franchise: 6 Things to Consider

Category: Franchising Resources

The fitness industry offers business owners the chance to make money while doing good. Investing in a fitness franchise is a potentially lucrative opportunity to jump into a market that’s growing, due, in part, to a greater awareness of the need to be healthy that arose during the COVID-19 pandemic. It’s also the perfect way to begin a new or second career, for those looking to move out of the corporate world into something more fulfilling, and for multi-unit investors seeking smart investments to add to their portfolios.

Running any business takes some know-how, hard work, leadership skills, great communication, and a positive attitude. A passion for fitness is a bonus. Owning a fitness franchise is the most streamlined way to share your love for fitness, bringing the tools to create healthier lifestyles to your community. Investing in a fitness franchise will allow you to promote better health through exercise, motivation, and information on how to lose weight, have more strength, and stamina. While you give the keys to a more satisfying life to your customers, you’re also building a more satisfying life for yourself.

6 Things to Consider When Investing in a Fitness Franchise

There’s much that goes into the decision to invest in a fitness franchise. Owning a franchise business comes with certain advantages versus owning an independent business or starting a new business from scratch. Here are 6 things that should be at the top of your list as you decide whether to buy a franchise gym:

  1. Brand recognition

The gym business is highly competitive. There are 106,132 gyms, health clubs, and fitness clubs in the US. In 2022, it’s predicted the gym industry will expand by 2.4%. Despite the pandemic, the gym industry grew an average of 1.5% per year between 2017 and 2022. Within this robust market, you’ll want to stand out. A franchise business has already established a place in the market, recognizability with consumers, and a clear expectation around what services are offered.

  1. Predictable costs

Getting a new business up and running takes some serious money. With a fitness franchise, there’s no mystery as to what upfront and ongoing costs are necessary. Franchises spell out what you need to qualify to be an owner, the start-up fees and expenses, and ongoing fees and costs.

  1. Proven business model

As the owner of a franchise, you don’t have to reinvent the wheel. There’s no guesswork involved in what business practices are best. With a fitness franchise, you’ll benefit from a plan that a team of experts has already hashed out. Of course, it’s up to you to follow the plan and make your business a success. A gym franchise offers a tremendous leg-up in a competitive field.

  1. Brands are like a family

As a brand family member, you’ll need to play well with others, following the proven business model brand leadership worked so hard to develop. Customers reward consistency with loyalty.

  1. Support

A major perk of owning a franchise is the support that comes from the franchisor. Your success is their success. Many franchisors offer help with site selection, training, marketing, and more.

  1. Lower equipment costs

Gyms need lots of equipment which can be expensive to purchase and maintain. But with a fitness franchise comes the buying power of the franchisor. You’ll benefit from the power of bulk buying and the franchisor’s existing relationships with suppliers.

These are some key things to consider before investing in a gym franchise. You’ll also want to research which fitness brands are on the rise; a brand like RockBox Fitness is focused on results for its customers and its franchisees. More than a business, owning a RockBox is a meaningful way of life.

RockBox Fitness: A Profitable Investment in Fitness and Fun

RockBox Fitness started with one entrepreneur’s dream to share his passion for boxing and fitness, improving people’s minds, bodies, and confidence. Today, RockBox has more than 37 locations in 22 states and we’re growing like a well-pumped muscle. We’re looking for franchisees who share our passion for health, fitness, business, and fun.

You’ll be part of a successful and rapidly expanding brand with great potential for profits. You’ll also be making a positive change in your community, making fitness accessible to all, regardless of fitness level or experience. You’ll build a business improving lives by offering boxing, kickboxing, and functional fitness. Find out more about your RockBox Fitness franchise opportunities today.